The report is titled, “Global Location-Based Advertising Market Report 2026.” The market is experiencing a transitional stage since past few years. The continual advancements in technologies and the growing augmentation in infrastructural and technological organizations have influenced the demand for the global market, munificently in a previous couple of years. The obvious rise in urbanization and the significant rise in the disposable income of individuals are expected to increase the demand for global sales in the coming years.
Location-based search and advertising deals with the concept of integrating the advertisements with the location based solutions. It is used to stand out a particular set of customers based on their interests and location. There are two types of advertisements that comes under location based search as push advertisements and pull advertisements. Push advertisements refer to sending of bulk messages to the customers that lives nearby.
Top Key Vendors:
AdMoove, AT&T Mobility, Bharti Airtel, BLIP Systems, Foursquare, France Telecom, HERE (Nokia), Jiepang, LivingSocial, MTN Group, Scanbuy, Scoutmob, Shopkick, Sprylogics, TeleNav, Telenity, Tippr.com, TomTom, Vodafone Group, xAD, Yelp!
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It is one way communication process between the company and consumers. On the contrary, pull advertisements refer to the sending of promotional deals and offers with a customization based on the requirement of the user. It helps in enhanced communication process as it’s a two-way communication process between the users and the company.
The report also offers extensive research on the key players of the global Location-Based Advertising market and detailed insights on the competitiveness of these players. The key business strategies such as mergers & acquisitions, partnerships, collaborations, and contracts adopted by the major players are also identifies and analyzed in the report.
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Table Of Content:
Global Location-Based Advertising Market Research Report 2019-2025
Chapter 1: Location-Based Advertising Market Overview
Chapter 2: Global Economic Impact
Chapter 3: Competition by Manufacturer
Chapter 4: Production, Revenue (Value) by Region (2019-2025)
Chapter 5: Supply (Production), Consumption, Export, Import by Regions (2019-2025)
Chapter 6: Production, Revenue (Value), Price Trend by Type
Chapter 7: Analysis by Application
Chapter 8: Manufacturing Cost Analysis
Chapter 9: Industrial Chain, Sourcing Strategy and Downstream Buyers
Chapter 10: Marketing Strategy Analysis, Distributors/Traders
Chapter 11: Location-Based Advertising Market Effect Factors Analysis
Chapter 12: Market Forecast (2019-2025)
Chapter 13: Appendix
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